Display advertising is often associated with online media, but as a marketing principle it has been in use nearly as long as print media. Nevertheless, as companies, customers, and individuals are more likely to turn to the internet to find or research information about different companies, display advertising has become commonplace on web pages and search engines. Therefore, for marketing purposes, display advertising continues to be one of the most versatile methods for spreading the word about your company and its products and/or services.

One of the main advantages of display advertising is that you are usually reaching the right audience. For example, they are already looking at information referring to the product or service you are advertising. Therefore, advertising that information on the site sort of goes hand and hand. Many times customers simply assume that was exactly what they were looking for. If they are reading about where to find coupons and there is an ad for a coupon company as you scroll over the text, then the display advertising successfully directs the person to the right location. Thus, it can be extremely effective.

It can also be affordable; therefore you have a chance of generating a better ROI when you utilize this form of advertising. Many people say that it allows them to effectively reach their network and demographics. This is one of the top goals when it comes to advertising.

One of the most popular and most effective ways of building a brand in the internet these days is through display ads. Display advertising has text, logos, images and other similar things that carry and promote your company name or your product or service.

These ads are called display ads because of their nature – you can practically put them anywhere, unlike classified ads which appear in one specified area. Like billboards, display ads make consumers be aware that your product or service exists out there and that your product or service is available to everyone upon request.

Display advertising has proven to be very effective when it comes to promoting a certain brand. In fact, you see companies take advantage of display advertising almost every where – you might have seen the brand of your cell phone from a billboard, or perhaps you have seen the latest version of a computer brand displayed on a popular website like Facebook.