What Is Web Analytics Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive…
Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase). Most display and online…
Different types of Digital Media can help brands reach more people and spread the word about companies in the right channels. Earned, Owned, or Paid, each one of them represents different brand popularization, advertising, and opportunities to interact with the target audience. Creating content, strengthening a brand, and generating engagement are some of the main objectives of Digital…
The Google Display Network can help you reach people with targeted Display ads while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps. How the Google Display Network works The Google Display Network is designed to help you find the right audience. Its…
One word on search engine optimization in general first, though. SEO does not start and finish with these steps and the initial work that we do. In order to have ongoing success, it is important to monitor results and build meaningful content on a continual basis. I once read the perfect description of the SEO…
It’s important for business owners to understand how digital marketing works so that they can make smarter decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you reach your marketing goals. We’ll go through each digital marketing…
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads. Display advertising is pretty much a blanket…
SEO Mississauga – Are you looking for a reliable SEO company in Mississauga? We have been consistently ranking well for our SEO services. Mississauga is home to several businesses, corporate establishments, and companies. In a competitive market like Mississauga, it pays to have Adze Ybrant, the best Mississauga SEO agency, on your side. We also rank…
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, we break the process down into the six steps shown below and describe the activities involved in each of these steps. Research Reporting & Goal Setting Content Building Page Optimization Social…
Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application…
