Paid search marketing or pay-per-click (PPC) advertising is a profitable tool to boost your income from the internet if you know how to use it to your advantage. It is a tool that is most effective for online marketers who have already familiarized themselves with how internet marketing works. Though beginners may want to consider PPC, it is generally advisable to learn extensively how this marketing tool works before actually plunging into it.
Pay-per-click (PPC) advertising is one of the tools used by many advanced internet marketers to boost their presence and profitability online. This is because PPC is considered to the fastest way to earn first page visibility in Google and other top search engines. Every internet marketer knows the advantage of landing on the top page of the search engines. You can easily attract your targeted traffic and make them click on the link to go to your website or landing page where conversion begins.
Offline Business
If you currently have an offline business, maybe a company or a store, you can buy traffic to your website. On your website, you can either display your products & allow people to buy directly from there. You take payments online & you ship them whatever they bought.
On the other hand, if the product you are selling or the service you are providing is a little more complex, you might want to use your website to generate leads. Which means you can display your contact details on your website & allow others to contact you. You can also follow up with phone calls.
Downloadable Material
If you are an author or some sort of publisher, you should have downloadable versions of your material so that you distribute online. It could an adobe pdf book or you could also put your content behind a website & protect it with a password which only paying clients can access.
Paid Search & Instant Fulfillment
Pay per click traffic is almost instant, once your campaign goes live, you can get traffic in less than 20 minutes. When you sell downloadable products, (pdf book, audio, video, software), once your client makes a payment, he or she can download the product in an instant. This is instant product fulfillment.
Combine instant traffic & instant product fulfillment, you not only save time & money on shipping out physical products, you can also pass the cost savings to your client by giving them a discount.
No Products No Worries
What if you do have products to sell? You can also do affiliate marketing where you get paid a percentage of the sales you generate for product owners. You can send paid traffic to a simple landing page where you presell the product. Basically, you are helping people find what they want & getting paid for it.